According to the statistics gathered at trade shows, 67% of event attendees portray new opportunities for businesses. This is because most trade show people who attended work in upper management have real purchasing power and will likely buy one to 2 different products or services that they learn about that day. To make the most of these prospects, you must design the finest exhibition booth that money can buy.
You Should Include 3D Projection Mapping In The Design Of Your Trade Show Exhibition Booth
Augmented reality may be brought into your booth with 3D mapping, adding a creative and original touch to any current design. It is also an excellent option for fast repair in areas with booths with low-mood lighting or locations with fascinating architecture—experiment with showing something fun or something that has a clear connection to your business.
Engage In Interactive Activities At The Booth
Playing an interactive game at a booth is a fantastic method to get people to stop by and keep them there for a while. To get you started, here are some things to consider:
- Trivia about the industry or the featured speaker
- A wheel of fortune style game show loaded with both expensive rewards and enjoyable little trials to overcome.
- Install a full-fledged video game system and its accompanying controller in your living room.
Activities For Your Trade Show Exhibition Booths Should Be Planned Around The Main Event Schedule
For example, you would want your highly anticipated giveaway at a different time than the event with the main speaker. Instead, take advantage of those well-attended seminars to clean up your display area, disinfect any electronic booth using antibacterial wipes, and check that all of your recent data on potential customers has been properly backed up. Then you should keep the demos and special guest signings for times when there is a significant volume of visitors or a break in the programming.
Most people who go to trade fairs indicate that the primary reason they go is to look at the new items being shown there. Why not have a unique release available only to those visiting your exhibition booth? To make the event even more memorable, you may use guerrilla marketing tactics, such as staging a flash mob, using geofilters, or employing floor salespeople in costume.
Include Some Aromatherapy
Because of this development, marketers can now profit from other human senses besides sight and hearing. Choose aromas that help you achieve your objectives.
Host A Kickback Spot
It is important to consider the area inside your booth. Make use of dynamic seating arrangements that allow participants to sit facing one another and converse in small groups or offer a little seclusion despite the mayhem. Be as resourceful as possible with your layouts; for example, railway station rows or circular seats provide great variety and room.
If you want this event to be a success, there are a few additional basic principles you should follow, such as not allowing salesmen to hover in this area and offering more than one table so that people feel comfortable when they join the group.